Media as a Medium (Between the Brand and Man)

Media as a Medium (Between the Brand and Man)

Blog Article

The modern consumer is increasingly demanding - it is no longer enough to have a good product, it is crucial to be a brand.Behind most successful brands there is Dinnerware a long and complex strategy, which is mostly based on the characterization of a brand as a human being.Here, the media serve as a channel to communicate the value and the brand promise to the target group - brand wants to become a perfect man, an idol with whom consumers want to identify.Expression of loyalty D-Sub/Serial to a particular brand is a sign of a belonging to the group and accepting the values that are determined by the brand personality.

This paper gives an overview of methods for influencing consumer behavior and how it evolves.